About
Andrew Sheerin
Product design leader, hands-on strategist, and behavioural thinker. More than twenty years helping organisations understand and navigate ambiguity, identify the most valuable problems to solve and arm teams with the tools and thinking to execute confidently with limited information.
Biography
At heart, my work is about simple, effective communication with people. Every problem is communication - what people are aware of, what they understand, what they believe, and what they're willing to do about it.
Product design is the primary discipline through which this has happened, but the underlying capability is broader than design. I've spent my career at the intersection of research, strategy, facilitation, and execution - helping teams see what matters and agree on what to do next.
“Andrew has an unusual ability to observe messy real-world behaviour, identify the hidden structure underneath it, and then create language and models that allow everyone else to think more clearly about it.”
Before product design, I founded TerrorBull Games and created War on Terror: The Boardgame - a satirical game that became an international cultural phenomenon. That experience in systems thinking, provocation, and play continues to shape how I approach every project.
Experience
- Recent Head of Product Design - Antare. First design hire, built design function and product from ground up, AI incident feeds, security and operations intelligence, editorial product architecture.
- Rehuman Behavioural UX Consultant - Health-tech AI-powered start-up. Behavioural science, habit-forming design loops, economic engine.
- VMware Staff Product Designer - Tanzu / RabbitMQ. Launched new SaaS service. Conversion research, enablement strategy, framework for remote engagement.
- Citrix Product Design Lead - DONA wellbeing assistant, Workspace feeds, jUIce design system, innovation strategy.
- Earlier Senior UX roles - Citrix admin products, behavioural UX consulting, enterprise software, commercial apps.
- 2005-2015 Founder - TerrorBull Games. Radical board game and experience design, public speaking, teaching, cultural provocation.
Speaking & teaching
- Nudgestock - The Persuasive Power of Play
- Kilkenomics - The Economic Gameshow
- The World Transformed - Do Games Have Political Utility?
- Now Play This - Artist presentations on games and systems
- Goldsmiths, ADA academy, SOAS - Regular guest lectures
- Workshop design and facilitation for cross-functional product teams
Contact
I'm open to conversations about product design leadership, design roles, advisory work, and speaking engagements.